Up until November, 2013 Teachers that promoted there own content would pay a 15% commission per transaction all other organic sales would be a 30% commission. In November, 2013 Udemy announced a change in it’s fee structure and split the commissions based on two parameters:
– Who introduced the students into Udemy
– the current translation source.
Who Introduced The Students to Udemy:
The way Udemy defines a source is based on if a user joins a paid course at a discount applied by the teacher to there own course they are defined as there own user as long as the user has newly joined the site through your link or applied your coupon within 2 hours window:
“If a student follows a link with the code and registers for Udemy within 24hrs, or goes straight to udemy.com and registers, but types in your coupon code within 2hrs or registering, you are credited with that student. ” (taken from Eren Bali newsletter update – copy in end of post)
In other words the only time when a teacher would get 97% is when a user is totally new to Udemy within a window of 2 to 24 hours. How many users register to a site and buy something within a window of 2-24 hours is left open and no formal numbers have been provided. While i’ve had talks with over 50 teachers that confirmed to me that they get only about 1-2% of there users account for this definition – there are some teachers that are doing much better i just don’t know them personally.
This is the only case when a teacher would make 97% in the next paragraphs we will break down how do teachers make 25-50% of the income.
the current translation source:
If Udemy ads or an affiliate promote the content or the user the teacher will get only 25% of the transaction.
All other transactions a teacher makes gets him 50%. In other words it doesn’t mater if the teacher sourced the student, through a newsletter or any other means that are organic or through the teacher the teacher will get only 50%.
For example if you had a course you opened (like I did) a year ago that was free and collected over 10,000 students in it my commission for all new sales as of November , 2013 would be 25%-50% depending on how Udemy defined there source – aka if they joined my free course as the first thing they do they are not defined as my users but as of organic. Only paid courses that where discounted by the teacher and introduced a new student within a window of 2-24 hours is counted as teachers source. In my case i had out of almost 40k students less then 100 sources as my users in this scheme even though i drove a large amount of the traffic and was featured in 10’s of sites.
click here to see original Udemy announcement blog post – much harder to understand how it works – Udemy later on added a Q&A to help people understand but its so complicated that most people or don’t get it or have been frustrated about how complicated it is.
p.s i am no longer on there platform and removed all content i could – i will get to that in a future post.