Starbugs Coffee

Yep - I know this is an educational site. If I had a Corporate board, lawyer, or an editor I would probably be asked not to antagonize large companies. But then again I don't -  so, I'll just say what I think. How dare you try to feed me bugs

Yep – I know this is an educational site. If I had a Corporate board, lawyer, or an editor I would probably be asked not to antagonize large companies. But then again I don’t –  so, I’ll just say what I think.

How dare you try to feed me bugs without letting me know about it? Don’t you have any shame? What about responsibility? I get it that the large fastfood chains are de-facto part of the abuse of animals. It’s not a big deal to cross from there to pumping animals with what ever they pump them with. Then the transition into selling pink slime is almost natural. Starbugs a coffee chain that is more expensive than any other chain. It has this positive vibe, how can they do something so low? Are they sorry about it? Well until I feel they are sorry about it – in my mind they will be called StarBugs to remind me not to trust them. To analyze every product I buy there. Yes, I’ll still go there. It is the best place for an office out of home for $2-4 an hour.

Well if you didn’t hear the story let me explain. Basically Starbugs uses red bugs (I don’t think that’s the actual name of the bugs) in their Strawberry Smoothie (I did not know they even have a Smoothie. I only buy their green tea with some honey). That makes me think if they can stuff a bug into strawberries I wonder where else are they stuffed…

I know this isn’t really any new news. Bugs have been used in candy and other products for years. It just bugs (no pun intended) me that a really expensive beverage needs to have bugs in it … it doesn’t. It’s not that hard to explain to people that strawberries that aren’t fresh aren’t really pink … there you go…

Their PR answer was something about how if they don’t use the bugs they would need to use chemicals of some sort. That’s even more annoying. What’s wrong with strawberries that are not lava red? No one cares, as long as it’s fresh and yummy! Natural color… or not … you don’t need to hide it with color additives?

Being fair here for a moment its not Starbugs fault. It’s ours as consumers. We think brighter is better when the reality of is that nothing is bright in nature almost nothing (see my Blog on “Why You Shouldn’t Learn Game Development [learn about ripe tomatoes]). A fresh product has blemishes or as a past landlord of mine told me the best tomato is the one full of bursts it means it overflows with goodness from the sun. We need to change as a culture that is so obsessed with perfection to obsess about goodness and nutrition. We need to find a way to add real values in our life.

Starbugs as a whole isn’t a bad company. It just made a bad choice. It’s not that as if I’m going to war with them. Just 2 days ago I had a cup of green tea. In return I was allowed to stay in their store for about 2 hours. I’m still a customer. You never know I might build banners or sites for you in the future. Come on, please don’t do s**t like that its just so frustrating (and a PR disaster too boot).

Stop treating people like they are dummies. I bet you not even one person would by your shake if you have a sign that states “BugBerry juice”. Why do you think you can use bugs to sell something no one would want if they know what was really in it … to answer that question,  if you feel like you can’t sell it without bugs – great don’t sell it – sell lemonade !

Ok thanks for listening to my latest tantrum.

We have a right to know what we consume. It shouldn’t be a surprise. Please track back on that lame PR answer. Be straight up. Say we are sorry and drop it off your menu. Promise to us you will never do it again – and mean it!

Edit: I get my news late. Looks like Starbucks will remove the bugs from their menu throughout the US. For the world it will still be StarBugs … what a shame. Do you have other secret ingredients that if we know about would make us pissed off ???

– go from a “zero to geek” | 02Geek.com – ©

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